Air sealing first, depth second.
Quick answer: Attic Insulation. Southeastern Renovation is a licensed South Carolina general contractor (CLG.127339) serving the Charleston Lowcountry and York County, SC. Work is coordinated by Southeastern Renovation as the general contractor. Licensed trade subcontractors handle work requiring their trade credentials; permit responsibilities depend on the project scope and jurisdiction. Call (843) 718-8177 for an estimate.
Air leaks come first. Recessed lights, top plates, plumbing and wiring penetrations and the attic hatch let conditioned air out and humid air in, and insulation laid over an unsealed ceiling insulates the air that is already moving past it.
Ductwork in the attic is the other big one. In this climate a duct run through an unconditioned attic loses a meaningful part of what the system produces before it ever reaches a room, and sealing and insulating those runs often returns more than the insulation itself.
Depth matters after that, and it is the cheap part once the sealing is done.
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Not first. Air sealing the ceiling comes before depth, because insulation laid over unsealed penetrations is insulating air that is already moving past it.
Sealing is the cheaper half and does more.
It is frequently the biggest single loss in the house. Ducts running through an unconditioned attic here lose a real share of what the system makes before it reaches a room, and sealing them often returns more than the insulation.
More than most older houses here have, and depth is the cheap part once the sealing is done.
The sequence matters more than the number.